Number of Posts: 4
Posts 1 - 4
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Klick und weg
(Click and gone)
Newspaper | Tages-Anzeiger
Date | 9.12.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media
Summary | The new hot app is Snapchat. It has the reputation of being casual and fun without the pressure of a perfect online presence such as with Facebook or Instagram. Snapchat users decide who can see which content, and the content does not linger on the platform. Its worth has just been estimated at $16 bio but some experts doubt that the app has quite that much economic potential. While there is a lot of advertising potential on the Snapchat platform, owner Evan Spiegel is being very uncooperative in providing information about the users to enable corporations to tailor advertising to the specific users.
Image Description | N/A
Jetzt ist es da, nun ist es weg
(Now it is here, now it is gone)
Newspaper | Tages-Anzeiger
Date | 4.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media, youth
Summary | 59% of 14 to 19-year olds use Snapchat (not specified whether in US/Switzerland/world-wide) while only 6% watch television daily. Snapchat is quickly catching up with Facebook in the amount of content created by users. While Snapchat has become famous for its function to send images with captions and drawings that self-destruct after a few seconds, many new formats are now available on Snapchat: users can create collage-like “Stories” of their recent snaps that stay on the platform for 24 hours. Corporations create high-quality digital content that they distribute through Snapchat’s ‘”Discover” function, and journalists document events in real time through “Live-Stories”.
Image Description | Video (interview) of Snapchat users, and series of screenshots of snaps.
Image Tags | female(s), male(s), Snapchat
“Pic speech”: le parler ado
(“Pic speech": teen talk)
Newspaper | La Tribune de Genève
Date | 30.5.2015
Language | French
Country | Switzerland
Topic Tags | emojis, Facebook, language threat, selfie, Snapchat, social media, WhatsApp, youth
Summary | Nowadays teenagers mostly express themselves through visual modes (e.g. Instagram, WhatsApp, Facebook, Snapchat) and thus create their own language: “pic speech”. Images do not necessarily replace words; young people claim that words are still important since they contextualize images. Regarding emojis, teenagers use them for their “affective” purpose. This new language is a way for youth to become autonomous and emancipate themselves.
Image Description | Series of screenshots of different teenagers' snaps (selfie + Face Paint feature).
Image Tags | male(s), Snapchat
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