Number of Posts: 7
Posts 1 - 7
Du bist nicht allein
(You are not alone)
Newspaper | Die Zeit
Date | 1.4.2016
Language | German
Country | Germany
Topic Tags | online dating, smartphone, Snapchat, social media, threat
Summary | Smartphones have revolutionized social life. They promise us that we will never be alone again if we stay online. We are always connected wia social media, we can communicate with select people directly by speaking, texting them, or sending them images and video. While we are all digitally connected, we become more isolated face-to-face. On the street, nobody interacts anymore. Smartphones have also begun to be our matchmakers thanks to Tinder and seemingly intuitive swiping which is rather learned in reality.
Image Description | N/A
"Heute wird einfach gute Stimmung gemacht"
("Nowadays, it's all about creating a good mood")
Newspaper | Die Zeit
Date | 6.6.2017
Language | German
Country | Germany
Topic Tags | emojis, politics, selfie, Snapchat, social media
Summary | Selfies on social media can have huge currency. They serve celebrities and politicians to style themselves as down-to-earth. Taylor Swift further includes cats in her selfies for the additional cuteness factor. Angela Merkel's selfie with a refugee has served to send the message that refugees are welcome in Germany. Selfies can also be seen as inspired by emojis; people mimick the facial expressions or use a Snapchat filter to emulate emojis.
Image Description | Portrait of the interviewee holding a smiley balloon.
Image Tags | emojis, male(s)
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
"Kinder wissen oft genau, was sie ins Netz stellen können"
("Children often know exactly what they can put on the web")
Newspaper | Berliner Morgenpost
Date | 24.9.2016
Language | German
Country | Germany
Topic Tags | emojis, selfie, Snapchat, social media
Summary | Selfies are the quintessential symbol of contemporary society. Selfies are less for remembrance like holidasy photos used to be but for instant communication - to let someone know how one feels, where one is, and what one is doing. The expression of emotions through selfies adopts the function of emojis but in a personalized way. Some people opt for reproducing trends such as the duckface while others strive towards originality. Snapchat is very popular because it is short-lived and there is less pressure to be perfect which is commonly known about selfies otherwise.
Image Description | N/A
Klick und weg
(Click and gone)
Newspaper | Tages-Anzeiger
Date | 9.12.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media
Summary | The new hot app is Snapchat. It has the reputation of being casual and fun without the pressure of a perfect online presence such as with Facebook or Instagram. Snapchat users decide who can see which content, and the content does not linger on the platform. Its worth has just been estimated at $16 bio but some experts doubt that the app has quite that much economic potential. While there is a lot of advertising potential on the Snapchat platform, owner Evan Spiegel is being very uncooperative in providing information about the users to enable corporations to tailor advertising to the specific users.
Image Description | N/A
Jetzt ist es da, nun ist es weg
(Now it is here, now it is gone)
Newspaper | Tages-Anzeiger
Date | 4.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media, youth
Summary | 59% of 14 to 19-year olds use Snapchat (not specified whether in US/Switzerland/world-wide) while only 6% watch television daily. Snapchat is quickly catching up with Facebook in the amount of content created by users. While Snapchat has become famous for its function to send images with captions and drawings that self-destruct after a few seconds, many new formats are now available on Snapchat: users can create collage-like “Stories” of their recent snaps that stay on the platform for 24 hours. Corporations create high-quality digital content that they distribute through Snapchat’s ‘”Discover” function, and journalists document events in real time through “Live-Stories”.
Image Description | Video (interview) of Snapchat users, and series of screenshots of snaps.
Image Tags | female(s), male(s), Snapchat
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