Number of Posts: 3
Posts 1 - 3
Facebook will das Internet sein
(Facebook wants to be the internet)
Newspaper | Tages-Anzeiger
Date | 3.12.2015
Language | German
Country | Switzerland
Topic Tags | Facebook, Snapchat, threat
Summary | In the last decade, Facebook has grown an unprecedented group of users. The text compares Facebook to Yahoo who wanted to buy Facebook for only $1 bio back in 2006. According to the author, Facebook, like Yahoo was, is huge right now but increasingly boring. Like Yahoo, Facebook is diversifying its assets including the purchase of WhatsApp and Instagram. Now Snapchat’s increasing popularity is threatening to replace Facebook.
Image Description | N/A
Klick und weg
(Click and gone)
Newspaper | Tages-Anzeiger
Date | 9.12.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media
Summary | The new hot app is Snapchat. It has the reputation of being casual and fun without the pressure of a perfect online presence such as with Facebook or Instagram. Snapchat users decide who can see which content, and the content does not linger on the platform. Its worth has just been estimated at $16 bio but some experts doubt that the app has quite that much economic potential. While there is a lot of advertising potential on the Snapchat platform, owner Evan Spiegel is being very uncooperative in providing information about the users to enable corporations to tailor advertising to the specific users.
Image Description | N/A
Jetzt ist es da, nun ist es weg
(Now it is here, now it is gone)
Newspaper | Tages-Anzeiger
Date | 4.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media, youth
Summary | 59% of 14 to 19-year olds use Snapchat (not specified whether in US/Switzerland/world-wide) while only 6% watch television daily. Snapchat is quickly catching up with Facebook in the amount of content created by users. While Snapchat has become famous for its function to send images with captions and drawings that self-destruct after a few seconds, many new formats are now available on Snapchat: users can create collage-like “Stories” of their recent snaps that stay on the platform for 24 hours. Corporations create high-quality digital content that they distribute through Snapchat’s ‘”Discover” function, and journalists document events in real time through “Live-Stories”.
Image Description | Video (interview) of Snapchat users, and series of screenshots of snaps.
Image Tags | female(s), male(s), Snapchat
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