Number of Posts: 2
Posts 1 - 2
Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
Pling, Pling, Doppel-Pling
(Ding, Ding, Double-Ding)
Newspaper | Süddeutsche Zeitung
Date | 30.9.2016
Language | German
Country | Germany
Topic Tags | addiction, smartphone, social media, WhatsApp, youth, YouTube
Summary | A day in the life of a 13 year old who receives 200 messages a day. Lina uses her smartphone first thing in the morning and last thing at night. Though her father does not necessarily like her constant use of the smartphone and the notifications all the time, he is not worried about an addicion. Parents were taught about the risks on parent-teacher meetings. Lina is in a ton of group chats and is beginning to use Musical.ly. YouTube is a staple entertainment source for her.
Image Description | Lina with the smartphone on her bed and a hand holding a smartphone.
Image Tags | female(s), hand(s), smartphone
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