Number of Posts: 2
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Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
Field studies of the offspring
Newspaper | Washington Post
Date | 31.5.2016
Language | English
Country | U.S.
Topic Tags | Facebook, smartphone, Snapchat, technology-free, youth
Summary | The research center conducts in depth interviews with today’s teenagers, the so-called Generation Z or digital natives, on behalf of various corporations. The aim of the study is to find out about this generation’s relationship with new technologies. They all value mobile/digital communication very highly, to the extent that many choose online colleges, online shopping, and home office work over actually having to physically go somewhere to study, work, or shop. They report of the abundance of messages each day and that they also highly value their offline hobbies, such as reading or knitting.
Image Description | Collage-like illustration of youths and online and offline activities.
Image Tags | female(s), male(s), smartphone, social media
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