Number of Posts: 2
Posts 1 - 2
Wir wollen zeigen, dass wir gut Englisch können
(We want to show that we are good at English)
Newspaper | 20 Minuten
Date | 29.4.2016
Language | German
Country | Switzerland
Topic Tags | anglicisms, code-switching, emojis, texting, WhatsApp, youth
Summary | Young people increasingly communicate in English with each other (especially digitally). This has become a way to imitate their idols, who are largely English-speakers, and to exclude adults from their communicative code. Linguists are delighted by young people's creativity; they use different languages and emojis available to them even though their competence may not be perfect.
Image Description | Series of four screenshots of WhatsAspp conversations showing English/Swiss-German code-switching.
Image Tags | WhatsApp
Politiker auf Snapchat vertreiben junge Wähler
(Politicians on Snapchat are driving young voters away)
Newspaper | 20 Minuten
Date | 5.7.2016
Language | German
Country | Switzerland
Topic Tags | politics, Snapchat, youth
Summary | Digital communication has the same status/value as fashion or music among youth, experts say. Politicians are increasingly moving to Snapchat to reach young voters. Some people think it is smart of politicians to use trending new media but experts say that adults cannot successfully participate on Snapchat because young people have particular communication codes. They use memes and allusions to pop culture tropes to create simple humorous content which outsiders, i.e. adults, do not understand.
Image Description | Series of six photographs: Snapchat icon and male portraits.
Image Tags | male(s), Snapchat
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