Number of Posts: 5
Posts 1 - 5
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Wer nicht snapt, ist out
(Who doesn’t snap is out)
Newspaper | B.Z. (Berlin)
Date | 1.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Snapchat, WhatsApp, youth
Summary | Snapchat is the new hot social media channel for the German youth. Now that the parent generation is uding Facebook and WhatsApp, teenagers are looking for digital spaces free of parental supervision. Snapchat is more aimed at visual rather than verbal communication, though now audio and video calls can be made. The article lists three new (not necessarily messaging) apps that are gaining popularity amongst young people: Miitomo, musical.ly, WeMesh.
Image Description | Screenshots of two snaps, and digital image of the Snapchat logo.
Image Tags | female(s), logo, Snapchat
Politiker auf Snapchat vertreiben junge Wähler
(Politicians on Snapchat are driving young voters away)
Newspaper | 20 Minuten
Date | 5.7.2016
Language | German
Country | Switzerland
Topic Tags | politics, Snapchat, youth
Summary | Digital communication has the same status/value as fashion or music among youth, experts say. Politicians are increasingly moving to Snapchat to reach young voters. Some people think it is smart of politicians to use trending new media but experts say that adults cannot successfully participate on Snapchat because young people have particular communication codes. They use memes and allusions to pop culture tropes to create simple humorous content which outsiders, i.e. adults, do not understand.
Image Description | Series of six photographs: Snapchat icon and male portraits.
Image Tags | male(s), Snapchat
Jetzt ist es da, nun ist es weg
(Now it is here, now it is gone)
Newspaper | Tages-Anzeiger
Date | 4.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media, youth
Summary | 59% of 14 to 19-year olds use Snapchat (not specified whether in US/Switzerland/world-wide) while only 6% watch television daily. Snapchat is quickly catching up with Facebook in the amount of content created by users. While Snapchat has become famous for its function to send images with captions and drawings that self-destruct after a few seconds, many new formats are now available on Snapchat: users can create collage-like “Stories” of their recent snaps that stay on the platform for 24 hours. Corporations create high-quality digital content that they distribute through Snapchat’s ‘”Discover” function, and journalists document events in real time through “Live-Stories”.
Image Description | Video (interview) of Snapchat users, and series of screenshots of snaps.
Image Tags | female(s), male(s), Snapchat
Schulmädchen im Internet
(School girls on the internet)
Newspaper | die Weltwoche
Date | 12.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, threat, WhatsApp, youth
Summary | Teenage girls still live struggling with the same pressure as earlier generations; the only difference is that now social media are here to enhance them. The number of followers quantifies popularity and the longevity of content online can easily ruin somebody’s reputation for good. Having an account on WhatsApp, Snapchat, and other social media is compulsory at ages as young as 11 years old unless one wants to become isolated.
Image Description | Illustration of a girl and her digital devices; she is surrounded by elements representing social media and internet life.
Image Tags | computer/laptop, female(s), smartphone, social media
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