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Branding the Smiley Face: Emoji as Corporate Tools
Newspaper | The New York Times
Date | 21.6.2016
Language | English
Country | U.S.
Topic Tags | emojis, threat
Summary | Messenger designers are thinking about incorporating techniques to “emojify” one’s message. The keyboard would suggest appropriate emojis to replace certain words of the message. A central organization called Unicode, where all major smartphone companies have voting rights, decides on which new emojis will be added. This society is effectively deciding what is and what is not part of our visual language. The new emoji feature that Apple offers can hamper users' individual creativity and expression. By using the 'emojify' feature, we let big companies control people's ways to express themselves.
Image Description | Digital image of a collection of new emojis and photograph of an iPhone with a chat (with emojis) open.
Image Tags | emojis, smartphone
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