Number of Posts: 8
Posts 1 - 8
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Es postet, also bin ich
(It posts so I am)
Newspaper | Die Zeit
Date | 19.7.2016
Language | German
Country | Germany
Topic Tags | brain, emojis, language threat, selfie, social media
Summary | In his new book called "Facebook generation", Roberto Simanowski positions himself between the cultural pessimists and the digital euphorics. He does fear for our language competence and tied to it our memory. We tend to posts selfies and emojis rather than put our feelings into words. We tend to post a link to a song, a video, or an article rather than paraphrase that information make our point in an original sentence. This leads to the degeneration of our language ability and that inability to process information in our own words prevents the creation of memories. Instead we leave a huge digital data trail online.
Image Description | Woman's hands holding a smartphone while using a laptop.
Image Tags | computer/laptop, female(s), hand(s), smartphone
«Nous n'avons jamais autant écrit à travers l'histoire de l'humanité»
("We have never written so much through the history of mankind")
Newspaper | Le Figaro
Date | 27.7.2017
Language | French
Country | France
Topic Tags | emojis, grammar, language threat, social media, spelling, word/writing
Summary | Linguist Louise-Amélie Cougnon answers some questions related to digital language and language threat. She talks about social media language and emojis, and claims that we should not worry about the spread of digital language. Also, research does not show a link between digital language use and language impoverishment. However, it seems that pupils have lower spelling and grammar skills than before.
Image Description | N/A
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Soziale Medien: Auf dem Weg in eine Post-Schrift-Gesellschaft
(Social media: on the way to a post-literate society)
Newspaper | Berliner Zeitung
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | emojis, language threat, politics, social media, Twitter
Summary | Dystopias are being written about what is going to happen to society in the age of increasing digitalization of life. Predictions include that we will lose the ability to read and write because we will be able to do everything through voice command. We can already order piza at Domino's by using emojis only. The new literacy culture is limited to 140 characters and resembles in fact more an oral culture in which the truth is what is screamed the loudest.
Image Description | Reuters photograph of an eye with the Twitter logo mirrored in it.
Image Tags | logo, Twitter
The rise and rise of emoji social networks
Newspaper | The Guardian
Date | 12.9.2014
Language | English
Country | UK
Topic Tags | emojis, language threat, social media, word/writing
Summary | The end of the word is close; three social media want to introduce 100% emoji conversations. Emojicate was the first network that tried to revolutionize our communication. Emojili is the real leader in terms of all-emoji network. The app creators state that Emojili started as a joke. Nowadays, more apps are image-oriented (e.g. focused on photo-sharing), and even Instagram posts are largely emojified.
Image Description | Image of an emoji.
Image Tags | emojis
El impacto de la redes sociales en el lenguaje
(The impact of social media on language)
Newspaper | infobae
Date | 3.7.2016
Language | Spanish
Country | Argentina
Topic Tags | emojis, language threat, social media, spelling
Summary | Social media have an impact on the Spanish language with the adoption of new words such as "tuitear" (to tweet) or googlear (to google). Linguist Silvia Ramirez Gelbes claims that language is alive; it is growing, changing, and adopting new words. The introduction of new words in a language is not anything new; for example, when planes were first created, the aeronautical world had to create new words. Gelbes also states that people (and not authorities) are the ones who decide which words are to be used. Moreover, she says that although we live in a "visual culture", emojis are not a threat to our language; they should be viewed as a complement. Finally, people write more, so we witness a multiplication of spelling mistakes, but new technologies don't have a negative impact on spelling.
Image Description | Photograph of a man holding a speech bubble with different symbols related to new technologies, and five Twitter links to other related infobae articles.
Image Tags | emojis, male(s), Twitter
“Pic speech”: le parler ado
(“Pic speech": teen talk)
Newspaper | La Tribune de Genève
Date | 30.5.2015
Language | French
Country | Switzerland
Topic Tags | emojis, Facebook, language threat, selfie, Snapchat, social media, WhatsApp, youth
Summary | Nowadays teenagers mostly express themselves through visual modes (e.g. Instagram, WhatsApp, Facebook, Snapchat) and thus create their own language: “pic speech”. Images do not necessarily replace words; young people claim that words are still important since they contextualize images. Regarding emojis, teenagers use them for their “affective” purpose. This new language is a way for youth to become autonomous and emancipate themselves.
Image Description | Series of screenshots of different teenagers' snaps (selfie + Face Paint feature).
Image Tags | male(s), Snapchat
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