Number of Posts: 6
Posts 1 - 6
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
President @realdonaldtrump
Newspaper | Washington Post
Date | 3.5.2017
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, politics, smartphone, Twitter
Summary | During his first 100 days, Trump tweeted a lot. His most used word in Twitter was "Great" (then: very, today, fake, news). His most common hashtag was "MAGA", the topic he most tweeted about was the media, and his favorite interjection is "Enojy!". Trump does not use a lot of emojis in his tweets, but his most common emoji is the American flag. Also, his most common hour for tweeting is 8am, and he mostly uses his iPhone.
Image Description | N/A
Are Emoticons And Emojis Destroying Our Language?
Newspaper | Huffington Post
Date | 13.8.2015
Language | English
Country | U.S.
Topic Tags | emojis, language threat
Summary | Emojis are popular, especially among young people. Older people are a little worried about that; emojis may harm our language. Two young female interviewees talk about the new set of emojis that just came out and how happy they are. Emoji is a universal language; everyone can understand it. What does that mean for the future of language? It seems that after years of progress, we're regressing back to the age of hieroglyphics.
Image Description | Digital image of four yellow-face emojis, and photograph of a passage of "Emoji Dick" in emoji.
Image Tags | emojis
Can a GIF Work Better Than Words?
Newspaper | The New York Times
Date | 21.9.2015
Language | English
Country | U.S.
Topic Tags | emojis, GIFs, language threat, word/writing
Summary | An interviewee claims that using GIFs allows her to express complex feelings and emotions in a a couple seconds. GIFs are becoming more and more popular (i.e. on Facebook, Tumblr, etc.). Words and emojis are becoming old-fashioned.
Image Description | GIF representing three men looking at their smartphone.
Image Tags | gifs, male(s), smartphone
Emojis: The death of the written language?
Newspaper | CNBC
Date | 24.6.2015
Language | English
Country | U.S.
Topic Tags | emojis, language threat, misunderstanding, word/writing
Summary | People are using more and more emojis, which can be seen as a threat to written language. Indeed, people are starting to replace words with emojis in order to communicate a feeling or emotion, and according to the author of the article, this is worrying. Moreover, using emojis can lead to misunderstandings and miscommunication. Finally, if school start to incorporate emojis in their curriculum, it can be perceived as a regress back to hierogylphics.
Image Description | Getty image of a keyboard composed of emojis, and image of a series of Apple emojis representing diversity.
Image Tags | emojis, keyboard
YOLO flight: Why are dictionaries inhaling so much Internet slang?
Newspaper | Washington Post
Date | 13.12.2016
Language | English
Country | U.S.
Topic Tags | emojis, language threat
Summary | Dictionaries, in trying to keep up with the rapidly changing language in this era of social media, keep adding more and more words spread online such as "fleek" or "yaaas". They do make sure not to add every meme whose use spikes for a moment but they make an effort to stay on top of adding relevant new words which are widespread and keep being used frequently. Many people are worried about this development and see in this the dacay of language as we know it, especially since the Oxford Dictionary word of 2015 is not even a traditional word but the laughing-tears emoji.
Image Description | N/A
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