Number of Posts: 30
Posts 1 - 10
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Can't find the right emoji? AI app analyses your message to suggest the perfect memes, emoticons and gifs while you type
Newspaper | Mail Online
Date | 14.6.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, emojis, GIFs, meme, texting
Summary | A new app called Dango uses artificial intelligence to suggest the most appropriate emojis, GIFs, or memes you can use. Thanks to AI, the app analyzes the meaning of your text messages.
Image Description | Screenshot of Dango's chat bubble, photograph of a series of emojis on a screen, and chart explaining how Dango's neural system works.
Image Tags | chart, emojis, smartphone, text
Taking poetic license with AI personalities
Newspaper | Washington Post
Date | 7.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, emojis, gender, research/study
Summary | Artificial intelligence assistants are now being creatively enganced by educated and professional writers and poets so as to make their conversation appear more human-like (f.i. by using emojis) and their personalities more authentic. Polls have shown that users prefer female voices for AI assistants and most companies have acted accordingly. Microsoft has however pre-empted reinforcing stereotypes about female assistants by limiting the number of apologies and self-deprecating comments for their AI assistant Cortana.
Image Description | Image of a meeting of professional writers working in AI at Microsoft.
Image Tags | computer/laptop, female(s), male(s)
Facebook users are all smiles over emoji
Newspaper | USA Today
Date | 26.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, Facebook
Summary | Facebook introduced a new way to express oneself on the social network: people can use emoji-like reaction buttons to represent love, laughter, anger, surprise and sadness. The "like" button was not always appropriate (e.g. to comment on a post about a death). People mostly think that the new reactions are fun. Other people are disappointed that Facebook didn't add a dislike button.
Image Description | N/A
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
Image Description | N/A
Celebs the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Blac Chyna and other celebrities have broken into a new business with their own emoji apps. Celebrities such as Drake have a marketing strategy: they release a brand and give it to the fans. They also make a lot of money with that.
Image Description | N/A
Apple swaps out pistol emoji for green water gun
Newspaper | USA Today
Date | 3.8.2016
Language | English
Country | U.S.
Topic Tags | emojis
Summary | Apple decided to remove the gun emoji and replace it with a water pistol. The group "New Yorkers Against Gun Violence" has been protesting so that Apple would remove the emoji. Although changing an emoji won't stop gun violence, it is still a symbolic statement.
Image Description | N/A
Emoji Maker Finds Muse in a Kim: Jong-un, Not Kardashian West
Newspaper | The New York Times
Date | 13.2.2016
Language | English
Country | U.S.
Topic Tags | emojis
Summary | Kimoji is an app of emojis based on Kim Kardashian. Kimunji is another app of emojis that was released and represents the North Korean leader Kim Jong-Un. People can send emojis of Kim Jong-Un smiling, crying, or emojis of rockets and of the North Korean flag. The Kimunji are supposed to mock Kim Kardashian's emojis.
Image Description | N/A
Marketers Let Emojis Say It With Pictures
Newspaper | The New York Times
Date | 7.3.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The brand Durex proposed a new condom emoji to communicate safe sex, but the Unicode Consortium has yet to approve the proposal. Brands are aware of the power of emojis, so they want to create new emojis that represent their brand. Big companies such as Coca-Cola, Disney, or Starbuck have paid Twitter a lot of money to see special emojis representing them. Emojis can also be used to promote movies (e.g. Deadpool).
Image Description | N/A
Emoji Feminism
Newspaper | The New York Times
Date | 13.3.2016
Language | English
Country | U.S.
Topic Tags | diversity, emojis, gender
Summary | When the author of the article texted a friend to congratulate her, she wanted to include emojis in her text. She sent her friend a unicorn emoji, and then paused to wonder why she'd sent a unicorn. Where was the emoji for her friend who had just received tenure? On our keyboards, emojis portraying females are stereotypical. Where is the female professor emoji?
Image Description | N/A
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