Digital Discourse Database

Number of Posts: 4
Posts 1 - 4

How to get the Pride rainbow flag reaction on Facebook

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Newspaper | Telegraph
Date | 12.6.2017
Language | English
Country | UK
Topic Tags | diversity, emojis, Facebook
Summary | Facebook added a temporary rainbow flag emoji to celebrate Pride month. The flag emoji joined the other reaction buttons.
Image Description | Screenshot of Facebook's reactions, people's tweets about the flag, Google search bar with the word 'lgbt'.
Image Tags | Facebook, Google, Twitter

Wie Facebook unsere Sprache ausspähen will

(How Facebook wants to spy on our language)

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Newspaper | Welt
Date | 11.3.2016
Language | German
Country | Germany
Topic Tags | emojis, Facebook, research/study, word/writing
Summary | Facebook is planning to systematically keep track of linguistic innovations on their platform. They want to compile a slang dictionary ("social glossary") with the freshest expressions. Linguists are also very interested in this project. American linguist Gretchen McCulloch has already posed the research question what verbs and nouns will enter our speech for the new Facebook emoji reactions. We already speak of likes and liking something but how will we speek of users reacting with sad or angy emojis?
Image Description | Image of an eye reflecting a Facebook like symbol and a tweet by linguist Gretchen McCulloch.
Image Tags | Facebook, Twitter

Jetzt kommt die Sticker-Schwemme

(The sticker flood is on its way)

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Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media

Facebook unterscheidet "Lieben" und "Liken"

(Facebook differentiates between "love" and "like")

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Newspaper | Bayerischer Rundfunk
Date | 28.2.2017
Language | German
Country | Germany
Topic Tags | emojis, Facebook
Summary | Facebook has updated its "like" feature a year ago and now users have the opportunity to choose from a range of emojis to react to a post: love, laugh, suprised, sad, angry. Because this requires more clicks than a simple like, it can be inferred that users care more strongly about a post that they "reacted" to with an emoji. Facebook's algorithm is geared towards showing users much more content similar to the posts they reacted to.
Image Description | Photograph of a dog in a cone with the sad reaction emoji enlarged underneath.
Image Tags | emojis, Facebook

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