Number of Posts: 22
Posts 1 - 10
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Es postet, also bin ich
(It posts so I am)
Newspaper | Die Zeit
Date | 19.7.2016
Language | German
Country | Germany
Topic Tags | brain, emojis, language threat, selfie, social media
Summary | In his new book called "Facebook generation", Roberto Simanowski positions himself between the cultural pessimists and the digital euphorics. He does fear for our language competence and tied to it our memory. We tend to posts selfies and emojis rather than put our feelings into words. We tend to post a link to a song, a video, or an article rather than paraphrase that information make our point in an original sentence. This leads to the degeneration of our language ability and that inability to process information in our own words prevents the creation of memories. Instead we leave a huge digital data trail online.
Image Description | Woman's hands holding a smartphone while using a laptop.
Image Tags | computer/laptop, female(s), hand(s), smartphone
Hieroglyphen von heute
(Hieroglyphs of today)
Newspaper | Die Zeit
Date | 30.3.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, research/study, translation
Summary | Emojis have permeated contemporary life in all aspects. Experts say it is the most quickly expanding language worldwide.Companies are being hired to Interpret emojis for adverising, and the police have to rely on emoji experts when text messages are part of the evidence. Whole books have been translated into emoji.
Image Description | Emoji riddles.
Image Tags | emojis
Das neue iMessage strapaziert die Nerven
(The new iMessage gets on my nerves)
Newspaper | Welt
Date | 15.9.2016
Language | German
Country | Switzerland
Topic Tags | emojis, language threat, texting, word/writing
Summary | The updated iMessage has tons of new functions. It suggests appropriate emojis to replace words of a message, it now has sticker packages like the Facebook Messenger and allows for text messages to be animated. Users can also send short handwritten Messages - that it if they can still write by hand. All of the updates combined make for a much more obnoxious iMessage service.
Image Description | Images of iPhones using iMessage.
Image Tags | smartphone
Emojimode
(Emoji fashion)
Newspaper | Welt
Date | 14.8.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, marketing
Summary | Some think emojis are the bane of our existence, a regression into cave painting and giving up our sophistication of language. Others all for emojis and not prominent people in the fashion industry are designing pieces with emojis on them because emojis are all the rage.
Image Description | N/A
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
BBC celebrates the Bard...with emoji website!
Newspaper | Daily Mail (UK)
Date | 22.1.2016
Language | English
Country | UK
Topic Tags | emojis, language threat
Summary | The BBC wants to introduce Shakespeare to the Millennials while using emojis. However, people have been complaining and accusing the BBC of dumbing down Shakespeare's work for young people. On the website that the BBC launched, when people choose an emoji, one of Shakespeare's quotes appear. The quote is supposed to express the same feeling as the emoji.
Image Description | N/A
Emoji overload? Why we're ditching yellow smileys in favour of actual words
Newspaper | Telegraph
Date | 22.7.2016
Language | English
Country | UK
Topic Tags | emojis, language threat
Summary | The author explain why she hates emojis. She dislikes the fact that people can now type a word and replace it with the correspondant emoji. Some technologies have significantly improved our lives, but our emotional communication didn't need to be improved like that, according to the author. Words were fine; there is no need to regress back to "hieroglyphics".
Image Description | Photograph of a young woman smiling and looking at her phone.
Image Tags | female(s), smartphone
Los emoticonos invaden nuestra conversación
(Emoticons are invading our conversation)
Newspaper | El País
Date | 18.10.2016
Language | Spanish
Country | Spain
Topic Tags | emojis, language threat, word/writing, youth
Summary | Craig Federighi claimed that the chidren of tomorrow won't be know how to write with words anymore. The problem does not only lie in the use of abbreviations, but also in the rise of emojis. Now, if you text someone, you can substitue words with emojis. It seems that using emojis in our conversations is a very efficient way to communicate.
Image Description | Video about the use of emojis and image of an Apple keyboard and a new text
Image Tags | emojis, keyboard, text
¿Limitan los emoticonos nuestra capacidad de expresión?
(Do emojis limit our capacity to express ourselves?)
Newspaper | El País
Date | 27.10.2016
Language | Spanish
Country | Spain
Topic Tags | emojis, language threat, translation
Summary | The fact that Fred Benenson translated Moby Dick in emojis actually reflects the importance of emojis in today's society. Our keyboards can already offer emoji alternatives to written words. After thousands of years of progress, are we regressing back to the Egyptian time? Some people fear that the rise of emoji might limit our capacity to express ourselves and lead us to simplicity. Those who defend emojis claim that they are the natural result of the evolution of communication.
Image Description | Photograph of a hand holding a smartphone; on the screen there is a text conversation with emojis
Image Tags | emojis, hand(s), smartphone, text
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