Number of Posts: 2
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Heute: Anrede
(Today: form of adress)
Newspaper | Die Zeit
Date | 18.2.2017
Language | German
Country | Germany
Topic Tags | email, marketing, politeness, word/writing
Summary | The German distinction between two different registers for the secon person singular pronoun seems to have deteriorated online. The polite form is hardly ever used online, for instance in email communication as though the digital medium makes it okay to suspend all rules of politeness. Even online companies gear their their online marketing communication towards digital intimacy (using "Du" instead of "Sie") so that users/customers are more friendly and forgiving of their company.
Image Description | N/A
Schriftliche Forschheiten: Vom Niedergang der Höflichkeit
(Written briskness: On the demise of politeness)
Newspaper | Neue Zürcher Zeitung (NZZ)
Date | 1.9.2014
Language | German
Country | Switzerland
Topic Tags | email, language threat, politeness, school, texting, WhatsApp, word/writing
Summary | Communication researchers agree that politeness in professional writing has decreased with the rise of digital communication. Rules of formal writing are omitted: what was“Honored Professor So-and-so” is now a simple “Hello”. Both students and also professors are reported to have a relaxed level of formality in email exchanges. This is usually seen as an influence of texting, where traditional messages of respect are omitted, but it can also be argued that the new brief communication style is a form of respecting the addressee’s time by writing efficiently.
Image Description | Photograph of a female texting; the shot does not show the person's face but emphasizes the phone.
Image Tags | female(s), hand(s), smartphone, text
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