Number of Posts: 2
Posts 1 - 2
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
President @realdonaldtrump
Newspaper | Washington Post
Date | 3.5.2017
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, politics, smartphone, Twitter
Summary | During his first 100 days, Trump tweeted a lot. His most used word in Twitter was "Great" (then: very, today, fake, news). His most common hashtag was "MAGA", the topic he most tweeted about was the media, and his favorite interjection is "Enojy!". Trump does not use a lot of emojis in his tweets, but his most common emoji is the American flag. Also, his most common hour for tweeting is 8am, and he mostly uses his iPhone.
Image Description | N/A
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