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#EmmanuelHollande: la genèse d'une offensive numérique
(#EmmanuelHollande: the genesis of a digital offensive)
Newspaper | Le Figaro
Date | 6.4.2017
Language | French
Country | France
Topic Tags | hashtags, politics, social media
Summary | During the French presidential campaign, Emmanuel Macron was called "Emmanuel Hollande" by François Fillon. Then, everything goes really fast: exhanges of hashtags, keywords, and images. Fillon's digital campaign team quickly notices the potential of #EmmanuelHollande. Samuel Lafont creates a Twitter account and a Facebook page based on #EmmanuelHollande, and it's a success.
Image Description | N/A
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