Digital Discourse Database

Number of Posts: 9
Posts 1 - 9

Why are YouTube stars so popular?

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Newspaper | The Guardian
Date | 3.2.2016
Language | English
Country | UK
Topic Tags | YouTube
Summary | YouTube stars such as Zoella are popular and very influential. According to a study, young people find YouTubers more influencial than 'traditional' celebrities. One of the reasons why YouTubers are more influential is because they can connect with their fans more easily, which creates more authentic relationships.
Image Description | Portrait of Zoella (female YouTuber), video "what is YouTube", ranking of eight celebrities, video "coming out", and digital image of Stampy.
Image Tags | female(s), male(s)

Full stream ahead in YouTube election season

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Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube

How YouTube and Niconico fuel online fan culture in Japan

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Newspaper | The Guardian
Date | 21.4.2016
Language | English
Country | UK
Topic Tags | social media, YouTube
Summary | In Japan, video platforms such as YouTube and Niconico are very popular. The world’s fourth-largest internet population is in Japan, and Japanese users spend more time on video platforms than on social media platforms. The reason why Japanese people spend more time on video platforms is because they have been able to mould those video platforms to their own cultural norms (unlike social networks such as Facebook). Music streaming services have yet to reach Japan; physical CDs are still popular over there.
Image Description | Photograph of a Japanese girl holding a plate, video of Ariana Grande feat. Hikakin, and video about Izakaya (Japanese bar)
Image Tags | female(s), male(s), YouTube

"Es liegt eine Magie darin"

("There's a lot of magic in it")

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Newspaper | Welt
Date | 17.9.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Facebook, privacy, virtual reality, WhatsApp, YouTube
Summary | Facebook is planning to create innovations to accommodate their users' obvious desires to watch videos on Facebook to the extent that Facebook can curently compete with YouTube for views. The sharing of videos has shot up on Facebook as of late. Facebook's live streaming feature also helps with that. Future plans include virtual reality options. Many users are worried about privacy issues because Facebook is connecting data from WhatsApp with Facebook data.
Image Description | N/A

Englisch gut. Deutsch mangelhaft

(English good. German bad.)

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Newspaper | Welt
Date | 29.10.2016
Language | German
Country | Germany
Topic Tags | language threat, school, youth, YouTube
Summary | Today's youth have much better foreign language competencies in English than previous generations. That could have many reasons related to changes in the educational system but one reason is certainly that they are becoming global citizens digitally. They don't want to miss out on anything on Netflix or YouTube because their English is too poor so they tend to know English quite well.
Image Description | N/A

Les youtubeuses mode, une véritable industrie

(Fashion youtubers, a real industry)

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Newspaper | Les Echos
Date | 27.5.2016
Language | French
Country | France
Topic Tags | marketing, YouTube
Summary | A showroom called "Get Beauty" is going to gather 70 YouTube vloggers. Together, the 70 female youtubers have 1,5 billion viewed videos. Thanks to brand content, the trend is becoming a real industry. 9 out of 10 people have already bought a product after watching a video on YouTube. Those fashion youtubers have the same language as their target audience.
Image Description | Collage of various female youtubers.
Image Tags | female(s)

"Ich bin dein Sohn!"

("I am your son!")

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Newspaper | Die Zeit
Date | 6.4.2016
Language | German
Country | Germany
Topic Tags | childhood, emojis, texting, YouTube
Summary | It is interesting to watch children develop a texting personality. As they grow up with new media, they use them quite naturally. They easily incorporate emojis, use audio messages, or share YouTube videos. Texting humor is also learned quite automatically.
Image Description | Image of a boy holding a smartphone.
Image Tags | male(s), smartphone

La star de YouTube se rebelle contre Google

(YouTube star rebels against Google)

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Newspaper | Le Figaro
Date | 6.12.2016
Language | French
Country | France
Topic Tags | Google, threat, YouTube
Summary | PewDiePie, who has more than 50 million followers, is threatening to close his YouTube account. He has noticed that the number of his followers is decreasing for no reason. PewDiePie is not the only one who has been having issues with YouTube.
Image Description | N/A

Pling, Pling, Doppel-Pling

(Ding, Ding, Double-Ding)

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Newspaper | Süddeutsche Zeitung
Date | 30.9.2016
Language | German
Country | Germany
Topic Tags | addiction, smartphone, social media, WhatsApp, youth, YouTube
Summary | A day in the life of a 13 year old who receives 200 messages a day. Lina uses her smartphone first thing in the morning and last thing at night. Though her father does not necessarily like her constant use of the smartphone and the notifications all the time, he is not worried about an addicion. Parents were taught about the risks on parent-teacher meetings. Lina is in a ton of group chats and is beginning to use Musical.ly. YouTube is a staple entertainment source for her.
Image Description | Lina with the smartphone on her bed and a hand holding a smartphone.
Image Tags | female(s), hand(s), smartphone

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