Number of Posts: 5
Posts 1 - 5
YouTube battles ISIS with a redirect strategy
Newspaper | Washington Post
Date | 25.7.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, threat, YouTube
Summary | YouTube is redirecting people who search for extremist materials to videos that show the pain terrorism causes in order to act against new people getting radicalized. While this may be a useful strategy, it is problematic that this move was incited by companies. YouTube had been struggling with advertisers pulling their ads from controversial videos.
Image Description | N/A
YouTube Sets Policies To Restrict Extremism
Newspaper | The New York Times
Date | 18.6.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Google, marketing, threat, YouTube
Summary | Google has been using artificial intelligence to weed out offensive videos from YouTube and take them down. It is quite good at detecting nudity, graphic violence, and copyright violations. However, other less straightforward offensive material remains on the platform such as cultish sermons by extremist muslims. These are however not being monetized by displaying advertising next to them.
Image Description | An image of the London Tower and a portrait of a man.
Image Tags | female(s), male(s)
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
Google ad controversy: what the row is all about
Newspaper | The Guardian
Date | 17.3.2017
Language | English
Country | UK
Topic Tags | Google, marketing, misunderstanding, YouTube
Summary | The new automized online advertising sale process is causing problems. Many advertisers are unhappy because their ads have appeared next to inapproproate content. Then YouTube has tried to classify more content as inappropriate. Because this flagging process is also partly automatizes, many videos with LGBT content or other innocent content are being discriminated against.
Image Description | A Getty image of a Google sign and a graphic about how programmatic advertising works.
Image Tags | computer/laptop, Google, male(s)
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
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