Number of Posts: 5
Posts 1 - 5
Why are YouTube stars so popular?
Newspaper | The Guardian
Date | 3.2.2016
Language | English
Country | UK
Topic Tags | YouTube
Summary | YouTube stars such as Zoella are popular and very influential. According to a study, young people find YouTubers more influencial than 'traditional' celebrities. One of the reasons why YouTubers are more influential is because they can connect with their fans more easily, which creates more authentic relationships.
Image Description | Portrait of Zoella (female YouTuber), video "what is YouTube", ranking of eight celebrities, video "coming out", and digital image of Stampy.
Image Tags | female(s), male(s)
How YouTube and Niconico fuel online fan culture in Japan
Newspaper | The Guardian
Date | 21.4.2016
Language | English
Country | UK
Topic Tags | social media, YouTube
Summary | In Japan, video platforms such as YouTube and Niconico are very popular. The world’s fourth-largest internet population is in Japan, and Japanese users spend more time on video platforms than on social media platforms. The reason why Japanese people spend more time on video platforms is because they have been able to mould those video platforms to their own cultural norms (unlike social networks such as Facebook). Music streaming services have yet to reach Japan; physical CDs are still popular over there.
Image Description | Photograph of a Japanese girl holding a plate, video of Ariana Grande feat. Hikakin, and video about Izakaya (Japanese bar)
Image Tags | female(s), male(s), YouTube
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
Google ad controversy: what the row is all about
Newspaper | The Guardian
Date | 17.3.2017
Language | English
Country | UK
Topic Tags | Google, marketing, misunderstanding, YouTube
Summary | The new automized online advertising sale process is causing problems. Many advertisers are unhappy because their ads have appeared next to inapproproate content. Then YouTube has tried to classify more content as inappropriate. Because this flagging process is also partly automatizes, many videos with LGBT content or other innocent content are being discriminated against.
Image Description | A Getty image of a Google sign and a graphic about how programmatic advertising works.
Image Tags | computer/laptop, Google, male(s)
YouTube reverses some restrictions on LGBT-themed content following uproar
Newspaper | Telegraph
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | gender, misunderstanding, Twitter, YouTube
Summary | Much of the LGBT content on YouTube is hidden when using the restricted mode. This is a setting that few users use, some parents, schools, libraries, et cetera. This mode is supposed to block out violent, dangerous, or sexual content showing nudity. Many creators came forth on Twitter and criticized YouTube for blocking their videos in the restricted mode despite there being no nudity or violence. Just topics around sexuality and health. YouTube has been adamant about clarifying that this is a bug in the algorithm and that they are fixing it but have not given a comprehensive list of their guidelines that make content "sensitive" so that it would disappear in the restricted mode.
Image Description | Tweets and videos about this.
Image Tags | female(s), male(s), Twitter, YouTube
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