Number of Posts: 9
Posts 1 - 9
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
Mum leaves million Facebook fans 'crying laughing' with her brutal reviews - and it's all thanks to a 50p bet
Newspaper | Mirror
Date | 13.8.2017
Language | English
Country | UK
Topic Tags | Facebook, YouTube
Summary | Antonella is a 43-year-old GPs' receptionist, and she's now famous on Facebook and YouTube thanks to her hilarious and uncensored posts. It all started when she decided with a friend to do a funny review online and see who would get the most likes. Fans said they were crying laughing when they saw her review and told her she should do more reviews.
Image Description | Two videos of Antonella and her reviews, and six screenshots of videos of Antonella trying on a bra and testing a cream.
Image Tags | female(s)
Sie strengt sich nicht mal an
(She's not even trying)
Newspaper | Die Zeit
Date | 16.8.2017
Language | German
Country | Germany
Topic Tags | emojis, politics, YouTube
Summary | Angela Merkel was interviewed by German YouTubers and she succeeded in not adapting the the speediness of the internet and keeping her calm, slow speaking voice. To the question what her favorite emoji is, she said that she likes the smiling one. She does not very much identify with the angry emoji.
Image Description | Photograph of Angela Merkel and a YouTuber.
Image Tags | female(s)
YouTube Sets Policies To Restrict Extremism
Newspaper | The New York Times
Date | 18.6.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Google, marketing, threat, YouTube
Summary | Google has been using artificial intelligence to weed out offensive videos from YouTube and take them down. It is quite good at detecting nudity, graphic violence, and copyright violations. However, other less straightforward offensive material remains on the platform such as cultish sermons by extremist muslims. These are however not being monetized by displaying advertising next to them.
Image Description | An image of the London Tower and a portrait of a man.
Image Tags | female(s), male(s)
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
YouTube reverses some restrictions on LGBT-themed content following uproar
Newspaper | Telegraph
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | gender, misunderstanding, Twitter, YouTube
Summary | Much of the LGBT content on YouTube is hidden when using the restricted mode. This is a setting that few users use, some parents, schools, libraries, et cetera. This mode is supposed to block out violent, dangerous, or sexual content showing nudity. Many creators came forth on Twitter and criticized YouTube for blocking their videos in the restricted mode despite there being no nudity or violence. Just topics around sexuality and health. YouTube has been adamant about clarifying that this is a bug in the algorithm and that they are fixing it but have not given a comprehensive list of their guidelines that make content "sensitive" so that it would disappear in the restricted mode.
Image Description | Tweets and videos about this.
Image Tags | female(s), male(s), Twitter, YouTube
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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