Number of Posts: 3
Posts 1 - 3
Full stream ahead in YouTube election season
Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
Women tap into new roles as mobile internet scheme targets rural India
Newspaper | The Guardian
Date | 5.12.2016
Language | English
Country | UK
Topic Tags | gender, Google
Summary | Only 2% of internet users in rural India are women. This huge discrepancy is being addressed with a new campaign sponsored by Google. A local woman is teaching the other women (and some men) to use the internet to, for instance check the current national retail price of onions so that middle men cannot rip them off. She is also teaching illiterate women how to use the internet with voice command.
Image Description | Woman with a bicycle cart with internet devices and women using tablets and smartphones.
Image Tags | female(s), smartphone, tablet
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