Number of Posts: 9
Posts 1 - 9
Von Japan zu Kim-Kardashian und Vampir-Emojis
(From Japan to Kim Kardashian and vampire emojis)
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, gender, marketing, research/study, Twitter, What's up Switzerland
Summary | Invented in Japan, emojis are now features in films, art museums, and the marketing strategy of Kim Kardashian. More importantly, they are used in 95% of the WhatsApp data collected by "What's up, Switzerland?". 92% off all internet users use emojis regularly, 57% of emojis on Twitter are from women, and only 7% of people use the peach emoji to mean the actual fruit.
Image Description | N/A
What Chatbots Reveal About Our Own Shortcomings
Newspaper | The New York Times
Date | 24.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, misunderstanding, threat, Twitter
Summary | Artificial intelligence is the new big thing but it is mostly geared towards commercial services like ordering pizza, etc. Microsoft for instance proudly announced that their AI assistant can now even understand slang inputs. But this way of learning from actual users has shown to be risky when Microsoft released their AI robot Tay on Twitter and people trolled them by teaching Tay offensive things.
Image Description | Illustration and a GIF of smartphones typing.
Image Tags | gifs, smartphone, text
The Week in Tech: Facebook Live, a More Civil Reddit and Yahoo’s Odd Deal-Making
Newspaper | The New York Times
Date | 9.4.2016
Language | English
Country | U.S.
Topic Tags | censorship, cyberbullying, Facebook, marketing, politeness, Twitter
Summary | Reddit has for the first time in its existence enabled users to block other users from commenting. This enables censorship of less desirable opinions. Twitter landed the exclusive deal to live stream a football game on their platform, a deal Facebook was initially after since they are better known for their LiveStream service than Twitter. This is a high-profile marketing campaign for Twitter. Also, Yahoo is trying to sell itself.
Image Description | An image of a smartphone showing a livestreamed interview.
Image Tags | female(s), male(s), smartphone
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
L'art du retweet appliqué à la lettre de motivation
Newspaper | Le Monde
Date | 8.1.2016
Language | French
Country | France
Topic Tags | marketing, Twitter
Summary | Youcef Boualem applied to a job at Fred & Farid and created a cover letter using retweets. Although Twitter does not speak professional language, it is more fun. His letter has been shared multiple times by different media. More than ten communication agencies contacted him for an interview. Boualem was inspired by one of Fred & Farid's communication campaigns for Biocoop based on recycled tweets.
Image Description | N/A
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
How to see what Twitter thinks it knows about you
Newspaper | Telegraph
Date | 18.5.2017
Language | English
Country | UK
Topic Tags | marketing, privacy, threat, Twitter
Summary | Twitter is spying on its users, even outside the app. It compiles or guesses information about the users and their interests to sell to advertisers for targeted advertising. Much of the guesswork they have to do is off but they collect lots of data about each user and try to guess their gender, for instance. Users can change their privacy settings so that Twitter does not track their activities on other websites and apps.
Image Description | Reuters image of silhouettes holding smartphones in front of the Twitter logo and a graph with statistics.
Image Tags | logo, smartphone, Twitter
Stagnant Twitter misses on revenue, guidance
Date | 27.7.2016
Language | English
Country | U.S.
Topic Tags | marketing, Twitter
Summary | Twitter is still not profitable. Their market value is constantly plummeting and it is unlikely that someone will significantly invest in Twitter. The company has not even been able to formulate what the point of the platform is so it is unsurprising that investors are hesitant. The Twitter CEO however remains optimistic that a business angle will come through eventually.
Image Description | Portrait of Twitter CEO.
Image Tags | male(s)
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
Page 1 of 1