Number of Posts: 2
Posts 1 - 2
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Hashtag Guide für die Wochentage
(Hashtag Guide for the week days)
Newspaper | Welt
Date | 22.11.2017
Language | German
Country | Germany
Topic Tags | Instagram, social media, Twitter
Summary | Instagram is a sphere of happiness. To be a good Instagrammer one has to post cheery content every day and every day of the week has an appropriate theme: MondayMotivation, TravelTuesday, WednesdayWisdom, ThrowbackThursday, FriYay, Caturday, and SundayFunday. For exhibiting cynicism users should go to Twitter.
Image Description | N/A
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