Number of Posts: 4
Posts 1 - 4
Von Japan zu Kim-Kardashian und Vampir-Emojis
(From Japan to Kim Kardashian and vampire emojis)
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, gender, marketing, research/study, Twitter, What's up Switzerland
Summary | Invented in Japan, emojis are now features in films, art museums, and the marketing strategy of Kim Kardashian. More importantly, they are used in 95% of the WhatsApp data collected by "What's up, Switzerland?". 92% off all internet users use emojis regularly, 57% of emojis on Twitter are from women, and only 7% of people use the peach emoji to mean the actual fruit.
Image Description | N/A
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Für kluge Menschen ist Twitter das bessere Tinder
(For smart people Twitter is better than Tinder)
Newspaper | Welt
Date | 13.6.2017
Language | German
Country | Germany
Topic Tags | gender, online dating, research/study, Twitter
Summary | Online dating apps like Tinder clearly put the focus on images. Considering that many womenvalue a sense of humor very highly in a partner, people should be looking for partners on Twitter because that is where most people showcase their wit. A recent dating survery on Twitter has shown that many users are single and looking for a partner and that many follow other Twitter users out of romantic interest. Most however also report not thinking that Twitter is an appropriate platform to ask someone out on a date.
Image Description | Image of a woman in a cafe looking at her smartphone.
Image Tags | female(s), smartphone
Leserbriefe
(Letters to the editor)
Newspaper | Sonntagszeitung
Date | 18.12.2016
Language | German
Country | Switzerland
Topic Tags | language threat, research/study, school, texting, Twitter, word/writing
Summary | The Pisa study results show that the Swiss language education concept has failed. The reading skills of Swiss students are very poor. More time is being dedicated to foreign languages than to the native language - are children now supposed to learn German from Tweets and text messages in Swiss German?
Image Description | N/A
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