Number of Posts: 4
Posts 1 - 4
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
What The Fuck
Newspaper | Die Zeit
Date | 16.3.2017
Language | German
Country | Germany
Topic Tags | cyberbullying, law, politics, social media, Twitter
Summary | The social media employee of the police department Mannheim tweeted out information about a seeming terror attack: a car had hit multiple people in a pedestrian only zone. She had tweeted that the suspect had been arrested. Other Twitter users however started aggressively demanding more information about the suspect, i.e. his race, heritage, religion, etc. The social media worker was shocked at how quickly people on Twitter made this a speculative far right-wing political issue and at somepoint even commented "WTF" in response to one of these tweets at her. Meanwhile people on Twitter were outraged that the police Twitter account would use such language.
Image Description | N/A
Sprich mit dem Bot
(Talk to the bot)
Newspaper | Die Zeit
Date | 31.3.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, threat, Twitter
Summary | Most big tech companies seem to agree: chatbots are the future. They mean a move from downloading several apps to using just one app that incorporates services (chatbots) from third parties. These third party services are accessible through a conversational interface: chatting with a bot. Artificial intelligence research is making huge strides but is still faulty as the Tay debacle showed. Microsoft let their AI chatbot Tay loose on Twitter to learn how people actually speak. What Tay learned however was mostly racist and otherwise inappropriate so the experiment was ended prematurely.
Image Description | Reuters image of Microsoft CEO Satya Nadella.
Image Tags | male(s)
Wie lustig darf die Polizei sein?
(How funny is the police allowed to be?)
Newspaper | Die Zeit
Date | 20.10.2016
Language | German
Country | Germany
Topic Tags | emojis, law, Twitter
Summary | Various police departments in Germany have taken to Twitter and they are using internet humor: sarcasm, emojis, puns, and so on. This is not funny because the police are supposed to be the butt of the joke and not making the jokes. Tweeting about crimes using emojis is also distasteful and inapropriate.
Image Description | Tweets by the police department of Munich.
Image Tags | Twitter
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