Number of Posts: 2
Posts 1 - 2
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Für kluge Menschen ist Twitter das bessere Tinder
(For smart people Twitter is better than Tinder)
Newspaper | Welt
Date | 13.6.2017
Language | German
Country | Germany
Topic Tags | gender, online dating, research/study, Twitter
Summary | Online dating apps like Tinder clearly put the focus on images. Considering that many womenvalue a sense of humor very highly in a partner, people should be looking for partners on Twitter because that is where most people showcase their wit. A recent dating survery on Twitter has shown that many users are single and looking for a partner and that many follow other Twitter users out of romantic interest. Most however also report not thinking that Twitter is an appropriate platform to ask someone out on a date.
Image Description | Image of a woman in a cafe looking at her smartphone.
Image Tags | female(s), smartphone
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