Number of Posts: 10
Posts 1 - 10
Facebook Messenger's new bots are a powerful way to target adverts
Newspaper | Telegraph
Date | 13.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, texting
Summary | Bots are becoming more and more popular and are taking over apps. Facebook Messenger will soon have its bots. Three types of bots were unveiled at a conference in San Francisco. The goal is to create bots that will learn what you like and don't like. But then, Facebook can let brands get in touch with you through Messenger; it's a marketing/advertising strategy.
Image Description | Photographs of different smartphone screens displaying chat conversations.
Image Tags | smartphone, text
Chatbot tips for brands that want to get ahead of the game
Newspaper | Telegraph
Date | 2.11.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing
Summary | Chatbots mimic human conversation, and a lot of companies are using them to interact with their customers. Four experts working for CNN, Modiface, Quartz, and Mastercard talk about their experiences with chatbots (advantages, challenges, and future).
Image Description | Photograph of a woman's hands holding a smartphone.
Image Tags | female(s), hand(s), smartphone
Facebook’s 'spammy' chatbots must improve - and fast
Newspaper | The Guardian
Date | 14.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook's chatbots must improve; people have been complaining about bots' nonsensical answers and spams. Chatbots are not new, but thanks to Facebook, brands and publishers can reach users more easily.
Image Description | Photograph of a hand holding a smartphone displaying the Messenger Platform beta, screenshots of three conversations with bots
Image Tags | hand(s), smartphone, text, Twitter
Does dark social have a bright future?
Newspaper | The Guardian
Date | 19.12.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing, social media
Summary | Our social media posts don't reveal who we really are. According to a research, it seems that in private users like reading about crime, fashion and celebrities. In public, users share (but don't read) articles about books, wine and the arts. This is a problem for advertisers; the posts we share make us look good, but they can't be trusted. 'Dark social' is the solution; marketers will have access to the content of our conversations (on non public social networks) to personalize their products. Also, using artifical intelligence and natural language processing, marketers will be able to deliver to personal events and products.
Image Description | N/A
What Chatbots Reveal About Our Own Shortcomings
Newspaper | The New York Times
Date | 24.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, misunderstanding, threat, Twitter
Summary | Artificial intelligence is the new big thing but it is mostly geared towards commercial services like ordering pizza, etc. Microsoft for instance proudly announced that their AI assistant can now even understand slang inputs. But this way of learning from actual users has shown to be risky when Microsoft released their AI robot Tay on Twitter and people trolled them by teaching Tay offensive things.
Image Description | Illustration and a GIF of smartphones typing.
Image Tags | gifs, smartphone, text
'Chat bots' ready to take aim at big money
Newspaper | USA Today
Date | 13.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook is opening its messenger to businesses. They can now market their services on the Facebook messenger and enable users to make purchases or talk to cusomer service through the messenger. The service is operated by artificial intelligence chatbots and is an attempt by Facebook to "own more of consumers' 'mobile moments.' "
Image Description | N/A
I have seen the future, and it looks like chatbots
Newspaper | Washington Post
Date | 18.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, texting
Summary | Chatbots are robots that simulate human conversations; they are becoming popular among retailers who use them for online shopping. For instance, Sephora and H&M have been using bots that help customers buy their products. Experts predict that bots will be at the center of our digital life in the future. People at Silicon Valley are now trying to develop new concepts to integrate bots into messaging apps.
Image Description | N/A
Messenger met les marques en contact avec leurs clients
(Messenger brings together brands and their customers)
Newspaper | Le Figaro
Date | 12.4.2016
Language | French
Country | France
Topic Tags | artificial intelligence, marketing
Summary | Bots might be the future of big companies such as Facebook. In France, the train company SNCF and the insurance company Axa Shift were the first ones to introduce bots. Chatbots were born in 1950, but they only became popular with the introduction of Siri in 2011 (the iPhone's assistant). With bots, people will be able to book a cab or check their bank information on their phone. Bots wouldn't replace apps; they would make the use of apps easier.
Image Description | N/A
Mein Heim, mein Google
(My home, my Google)
Newspaper | Die Zeit
Date | 19.5.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Google, marketing, privacy, texting
Summary | On Google's Innovation presentation, they have presented their new products. Everything is largely chatbot-based, they are coming out with a home assistant much like Amazon's Echo and some new Messaging apps through which businesses can offer in-app services, for instance restaurant reservations. The Messaging apps are also supposed to be able to suggest appropriate responses to content. Privacy is also an important topic, all these innovations are designed with maximum security in mind.
Image Description | Getty Images of Google representatives presenting innovations.
Image Tags | male(s)
Googles künstlich intelligenter Chat-Freund
(Google's artificially intelligent chat friend)
Newspaper | Tages-Anzeiger
Date | 8.9.2016
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, social media
Summary | Google is launching a new messaging app called Allo. Messaging apps are hailed to be the new thing after social media. Especially messaging apps lie the Chinese WeChat or Allo which have an AI assistant with which users can easily get simple information from within the app, transmit payments, or open a small shop that operates through the app.
Image Description | Reuters image of a man presenting Allo at a conference and a few screenshots of conversations with Allo's chatbot.
Image Tags | Google, male(s), text
Page 1 of 1