Number of Posts: 2
Posts 1 - 2
Farhad's and Mike's Week in Tech: A Snap and Google Tie-Up?
Newspaper | The New York Times
Date | 5.8.2017
Language | English
Country | U.S.
Topic Tags | artificial intelligence, Facebook, Google, Instagram, marketing, Snapchat
Summary | There is a rumor that Google might be interested in acquiring Snapchat. Instagram copies all features of Snapchat. Facebook has built a huge marketing company with Facebook itself and Instagram. Facebook is also working on improving its artificially intelligent chatbots so that they get better at understanding natural speech.
Image Description | Google and Snapchat logo.
Image Tags | Google, logo, Snapchat
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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