Number of Posts: 2
Posts 1 - 2
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Peut-on repérer une personne dépressive grâce à ses photos Instagram?
(Can you spot a depressed person through his/her Instagram photos?)
Newspaper | Le Figaro
Date | 24.8.2016
Language | French
Country | France
Topic Tags | (mental) health, Instagram, research/study
Summary | Researchers have created an agorithm that is able to spot depressed people thanks to their Instagram photos. They studied 500 Amazon Mechanical Turk employees. The results show that depressed people's photos tend to be darker than the average Instagram photos, and they also tend to focus on blue and grey. Thanks to the study, researchers hope to be able to prevent depression in the future.
Image Description | N/A
Page 1 of 1