Number of Posts: 4
Posts 1 - 4
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Instagram Für Alle
(Instagram for everyone)
Newspaper | Lead Digital
Date | 18.1.2017
Language | German
Country | Germany
Topic Tags | hashtags, Instagram, marketing, social media
Summary | Instagram has become the second most active social media platform after Facebook so it is a great place for companies to advertize their product - or rather their brand. Instagram is all about visual storytelling so it is a prime platform to develop one's brand by presenting a certain look or attitude. Instagram offers various visual formats - from image posts over stories like on Snapchat to videos and livestreams. It is important to be thorough when choosing hashtags as these determine who will find the post. Many hashtags are ambiguous so one really has to be in the know to skillfully ascribe hashtags.
Image Description | N/A
Bilder-Märchen
(Image fairy tales)
Newspaper | Stern
Date | 12.1.2017
Language | German
Country | Germany
Topic Tags | Instagram, marketing, social media
Summary | Advertisers are increasingly pouring their budgets into social media instead of trasitional media. Instagram has developed into an important platform for creating trends through 'influencers' - Instagram personalities with large followings. They are paid money and given products for free to promote the brand and most often this content is not explicitly labeled as advertising.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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