Digital Discourse Database

Number of Posts: 6
Posts 1 - 6

Geschichten eines Bilderstürmers

(Stories of an image stormer)

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Newspaper | Die Zeit
Date | 21.4.2016
Language | German
Country | Germany
Topic Tags | Facebook, Instagram, selfie
Summary | Instagram creator Kevin Systrom has created the most popular image-sharing social media platform world-wide. In Systrom's vision, Instagram could partly play the role that traditional news media pla today. To report of significant events as they are enfolding. Already, Instagram posts are printed in newspapers if no reporter was present on site. Facebook has bought the company for one billion dollars.
Image Description | Instagram creator Kevin Systrom with smartphones taking pictures of him.
Image Tags | Instagram, male(s), smartphone

"Gezieltes Storytelling in Bildern"

("Targeted storytelling with images")

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Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A

Papst gibt auf Instagram Einblicke in sein Leben

(The pope gives insights into his life on Instagram)

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Newspaper | Welt
Date | 20.3.2016
Language | German
Country | Germany
Topic Tags | Instagram
Summary | Pope Francis is the first pope to create an Instagram account. He was known to appreciate digital communication and images as very powerful media to engage with one another. To create his account, he even received a visit from the CEO of Instagram.
Image Description | Pope Francis' Instagram posts (a picture and a video) and one Instagram post about it by Instagram CEO Kevin Systrom.
Image Tags | Instagram, male(s)

Wo geht's hier zur #bikinibridge?

(Which way is the #bikinibridge?)

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Newspaper | Die Zeit
Date | 18.7.2016
Language | German
Country | Germany
Topic Tags | (mental) health, gender, hashtags, Instagram, threat
Summary | Instagram is the new place where beauty ideals are reproduced and policed. Such hashtags as the #thighgap and the #bikinibridge let users pull up a sea of skinny women's bodies which can be compared with each other. Although these trends are said to be about fitness and health, but the comments and likes show that the trends are more about a beauty ideal. This is misleading and dangerous.
Image Description | Shutterstock Image of a woman in a gym taking a selfie.
Image Tags | female(s), selfie, smartphone

Täglich neue Inhalte generieren

(Generate new content every day)

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Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A

Das sind die beliebtesten Fotos auf Instagram 2016

(These are the most popular photographs on Instagram 2016)

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Newspaper | Hamburger Abendblatt
Date | 1.12.2016
Language | German
Country | Germany
Topic Tags | emojis, Instagram
Summary | The undefeated queen of Instagram is Selena Gomez. She has the most followers: over one million. Many of the most-liked pictures on Instagram are hers. Another extremely popular picture on Instagram is of Christiano Ronaldo kissing the trophy of the European football championship. The general mood on Instagram is positive with the most popular emojis being hearts and the most popular hashtags revolving around happiness.
Image Description | Various popular Instagram posts.
Image Tags | emojis, female(s), Instagram, male(s)

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