Digital Discourse Database

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Eager crowds are flattening Southern California's vibrant 'super bloom'

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Newspaper | Los Angeles Times
Date | 6.4.2017
Language | English
Country | U.S.
Topic Tags | Instagram, social media, threat, Twitter
Summary | Rare rainfalls in California have cause the 'super-bloom' in the deserts, drawing thousands of visitors to the national parks. This is the first time social media has had such a huge impact on visitor numbers: people are eagerly Instagramming the admittedly photogenic natural phenomenon. The only problem is that people are breaking park rules in order to get a good picture: many are straying off the tracks, trampling the delicate flowers. People have posted pictures of themseves with wildflower bouquet and lying or sitting on top of the flowers. Not all parks have this problem, but some people are destroying the flora just to get a good Instagram post.
Image Description | Photographs of the superbloom off of Twitter.
Image Tags | Twitter

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