Number of Posts: 3
Posts 1 - 3
Internetstars mit Jöö-Faktor
(Internet stars with aaaaw factor)
Newspaper | Tages-Anzeiger
Date | 2.12.2017
Language | German
Country | Switzerland
Topic Tags | Instagram, marketing
Summary | A Swiss Instagram account is increasing popular with thousands of regular likes. It is called "Mr.Mrs.Aliu" and showcases a young Swiss family with an Albanian migration background. They are a simple, working class family and they share their wedding and holiday pictures on Instagram. Recently they have also shared an image of their newborn daughter and her nursery with links to the shops where one could buy the same furniture.
Image Description | Instagram posts showing a man and a pregnant woman, a nursery, as well as a map showing where the couple lives.
Image Tags | female(s), Instagram, male(s)
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Die optimierte Frau
(The optimized woman)
Newspaper | die Weltwoche
Date | 8.1.2015
Language | German
Country | Switzerland
Topic Tags | Instagram, selfie, social media, youth
Summary | New social media platforms such as Instagram perpetuate unrealistic beauty standards because the seeming effortlessness of the snaps is in reality highly staged. Cosmetic surgeons assume that the obsession with physical perfection is responsible for the fact that people nowadays are much less apprehensive to undergo cosmetic surgery. The article makes a reference to danah boyd’s book It’s Complicated: The Social Lives of Networked Teens.
Image Description | Selfie of Karlie Kloss and Taylor Swift
Image Tags | selfie
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