Digital Discourse Database

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Emojis are everywhere — including in their own Hollywood movie

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Newspaper | Los Angeles Times
Date | 21.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, GIFs, marketing
Summary | Emojis have entered all aspects of our daily lives - our digital communication on various platforms and channels, comedians translate news into 'emoji news' as a joke, and now an animated emoji movie is being produced in Hollywood. The film industry has caught onto the emoji craze for marketing purposes as well. Making available special emojis for an upcomig movie has become a wide-spread part of pre-release marketing. The public relations staff of film marketing want to support fandoms in any way they can - be it with specialized emojis or GIFs.
Image Description | A screenshot of The Emoji Movie.
Image Tags | emojis

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