Number of Posts: 3
Posts 1 - 3
Full stream ahead in YouTube election season
Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube
Merkel says big internet firms 'distort perception': Chancellor demands Facebook and Google make their algorithms public
Newspaper | Mail Online
Date | 28.10.2016
Language | English
Country | UK
Topic Tags | Facebook, Google, marketing, politics, privacy
Summary | Merkel wants Facebook and Google to be more transparent and reveal the algorithms that select stories people see. She claimed that those algorithms distort our perception of reality. Internet giants don't agree with that; they said that viewers have access to a wide range of opinions.
Image Description | Photograph of Angela Merket speaking at a conference, photograph of the Facebook logo with the reaction buttons, and Twitter logo.
Image Tags | Facebook, female(s), logo, Twitter
Auf die Bombe folgten die Explosionen
(The bomb was followed by explosions)
Newspaper | Tages-Anzeiger
Date | 10.12.2016
Language | German
Country | Switzerland
Topic Tags | Facebook, law, politics, privacy
Summary | Recently the news story about a company called Cambridge Analytica made waves: they claimed to have extracted an accurate psychological profile of all adult US citizens based on their Facebook likes. The company uses those profiles to target very specific audiences with political advertising. Such rigorous profiling based on data that was not willingly given for the purposes of such analysis would be illegal in Europe.
Image Description | Bloomberg image of a woman with glasses (only eyes portion of face visible), the glasses reflecting a screen showing the Facebook logo.
Image Tags | Facebook, female(s), logo
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