Number of Posts: 7
Posts 1 - 7
Von Japan zu Kim-Kardashian und Vampir-Emojis
(From Japan to Kim Kardashian and vampire emojis)
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, gender, marketing, research/study, Twitter, What's up Switzerland
Summary | Invented in Japan, emojis are now features in films, art museums, and the marketing strategy of Kim Kardashian. More importantly, they are used in 95% of the WhatsApp data collected by "What's up, Switzerland?". 92% off all internet users use emojis regularly, 57% of emojis on Twitter are from women, and only 7% of people use the peach emoji to mean the actual fruit.
Image Description | N/A
Twitter's Passion Politics
Newspaper | The New York Times
Date | 8.7.2017
Language | English
Country | U.S.
Topic Tags | politics, research/study, Twitter
Summary | In a study analyzing political discourse on Twitter, the researchers found that Republicans tend to get more retweets when they use emotional-moral language than Democrats do. This also rang true when looking at the presidential candidates: Donald Trump could impress far more people by using emotional language than Hillary Clinton. Ms Clinton was interestingly far further below the Democratic average retweet rate for emotional tweets.
Image Description | Illustration of a man blowing into the fire in a tablet.
Image Tags | male(s), tablet
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Für kluge Menschen ist Twitter das bessere Tinder
(For smart people Twitter is better than Tinder)
Newspaper | Welt
Date | 13.6.2017
Language | German
Country | Germany
Topic Tags | gender, online dating, research/study, Twitter
Summary | Online dating apps like Tinder clearly put the focus on images. Considering that many womenvalue a sense of humor very highly in a partner, people should be looking for partners on Twitter because that is where most people showcase their wit. A recent dating survery on Twitter has shown that many users are single and looking for a partner and that many follow other Twitter users out of romantic interest. Most however also report not thinking that Twitter is an appropriate platform to ask someone out on a date.
Image Description | Image of a woman in a cafe looking at her smartphone.
Image Tags | female(s), smartphone
Leserbriefe
(Letters to the editor)
Newspaper | Sonntagszeitung
Date | 18.12.2016
Language | German
Country | Switzerland
Topic Tags | language threat, research/study, school, texting, Twitter, word/writing
Summary | The Pisa study results show that the Swiss language education concept has failed. The reading skills of Swiss students are very poor. More time is being dedicated to foreign languages than to the native language - are children now supposed to learn German from Tweets and text messages in Swiss German?
Image Description | N/A
Redes sociales en las primarias del PSOE: una competición desigual
(Social networks in the PSOE primaries: an uneven competition)
Newspaper | El País
Date | 21.5.2017
Language | Spanish
Country | Spain
Topic Tags | hashtags, politics, research/study, social media, Twitter
Summary | The PSOE candidates in Spain use social media differently in their campaign. Sánchez knows the language of social networks very well and knows how to use them. He is the most active candidate on social media. Lopez was the first one to have a Twitter account and uses the social network intensively. However, he doesn't use the network the same way Sanchez uses it. Díaz only posted 670 tweets and has 115000 followers. Moreover, her language is not actualized; she uses the at sign @ too much. A study analyzed the online community of the candidates. When Díaz started using the hashtag #100por100PSOE, some people started attacking and criticizing her using the same hashtag. There are also multiple analytical tools that show different statistics regarding the candidates and their online campaign.
Image Description | Screenshots of the three candidates' Twitter profiles, and five different charts/graphs related to the candidates and their online campaign
Image Tags | chart, female(s), male(s), Twitter
The Raised Fist Emoji Is Social Media’s Resistance Symbol
Newspaper | Huffington Post
Date | 7.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, politics, research/study, social media, Twitter
Summary | Some researchers have analyzed which emojis are most often used in the recent protest hashtags on Twitter. The raised fist emoji comes up in all of them, particulartly when the tweet contains a word like "together" or a similar word marking community. Other popular emojis are the heart emoji, the American flag emoji, and the crying/laughing emoji. Depending on the tone of the hashtag, different emojis are more popular than others.
Image Description | The raised fist emoji and graphs and tables about the distribution of the different emojis in the protest hashtags.
Image Tags | chart, emojis, hashtag
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