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Heute: Anrede
(Today: form of adress)
Newspaper | Die Zeit
Date | 18.2.2017
Language | German
Country | Germany
Topic Tags | email, marketing, politeness, word/writing
Summary | The German distinction between two different registers for the secon person singular pronoun seems to have deteriorated online. The polite form is hardly ever used online, for instance in email communication as though the digital medium makes it okay to suspend all rules of politeness. Even online companies gear their their online marketing communication towards digital intimacy (using "Du" instead of "Sie") so that users/customers are more friendly and forgiving of their company.
Image Description | N/A
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