Number of Posts: 4
Posts 1 - 4
Facebook Faces a New World as Officials Rein In a Wild Web
Newspaper | The New York Times
Date | 17.9.2017
Language | English
Country | U.S.
Topic Tags | censorship, Facebook, marketing, privacy, social media, threat
Summary | Facebook’s head of global policy management recently agreed to remove anything that violates the Vietnamese law from the social network. Governments around the world (even in the US) are increasingly trying to keep control of what's happening online. As a result, governments and big tech companies such as Google, Apple, Facebook or Amazon don't always agree with each other. On the one hand, big tech companies want to have more control and power, and on the other hand, nations want to gain more control over people's online behvior. Facebook's desire to expand everywhere (e.g. in China) is one of the reasons for today's struggle between tech companies and nations. Facebook also faced some issues in Europe and Africa.
Image Description | Photograph of people using computers in a computer room, map of Facebook's users, two women laughing in front of a board displaying social media icons, Mark Zuckerberg and other people running in China, Mark Zuckerberg, his wife and daughters, glass building, people in front of a thumb-up sign, woman, crowd (some of them are using their phones), and people on their computers.
Image Tags | computer/laptop, Facebook, female(s), male(s), smartphone, social media
The 'empowered consumer' doesn't get much say
Newspaper | Washington Post
Date | 16.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, privacy, social media, threat
Summary | The perceived multiplication of choices in consumer culture, for example when buying a plane ticket (optional luggage fees, insurance fees, prioritized boarding fees, etc.), just looks like an advantage for the consumer on the surface. In the end, we end up paying more and giving away our data. The data will in turn be used to milk consumers even further by knowing to which advertisements they are particularly susceptible.
Image Description | Airport check-in area.
Image Tags | female(s), male(s)
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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