Number of Posts: 9
Posts 1 - 9
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Lehrer schreiben Manifest gegen verrohte Schüler
(Teachers write a manifesto against brutal language)
Newspaper | Welt
Date | 6.9.2016
Language | German
Country | Germany
Topic Tags | brain, cyberbullying, language threat, school, social media, youth
Summary | Many German schools now report an increase in vulgar hate language among the students. They see the cause in the increased amount of hate language online on social media. This leads to less tolerance towards people with other opinions and more aggressive discussions. Neurological psychologists say that violent language influences the brain so that individuals who are exposed to it more readily use physical violence against others.
Image Description | N/A
Es postet, also bin ich
(It posts so I am)
Newspaper | Die Zeit
Date | 19.7.2016
Language | German
Country | Germany
Topic Tags | brain, emojis, language threat, selfie, social media
Summary | In his new book called "Facebook generation", Roberto Simanowski positions himself between the cultural pessimists and the digital euphorics. He does fear for our language competence and tied to it our memory. We tend to posts selfies and emojis rather than put our feelings into words. We tend to post a link to a song, a video, or an article rather than paraphrase that information make our point in an original sentence. This leads to the degeneration of our language ability and that inability to process information in our own words prevents the creation of memories. Instead we leave a huge digital data trail online.
Image Description | Woman's hands holding a smartphone while using a laptop.
Image Tags | computer/laptop, female(s), hand(s), smartphone
Handliche Hitliste für klares Formulieren
(Handy hit list for clear articulation)
Newspaper | Appenzeller Zeitung
Date | 19.5.2016
Language | German
Country | Switzerland
Topic Tags | Facebook, language threat, social media, word/writing
Summary | Our ability to write clearly and poignantly is very important if we want to succeed in life. It is a complex skill that needs to be practiced and Facebook and co. do not help our sharpening of a writing style at all. Social media nurtures a much too simple genre of writing.
Image Description | N/A
«Sprache verfällt nicht»
(«Language does not deteriorate»)
Newspaper | Appenzeller Zeitung
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | code-switching, language threat, research/study, social media, youth
Summary | German linguist Eva Gredel claims that language does not deteriorate because of its informal use online. Internet language is more differentiated and divided in subcultures the language itself is not at risk. Many people fear this when they visit social media and see how people disregard conventions. This is because many people want to be innovative with their language online. Parents do not need to be worried about their children's language online - it is good if they learn various codes/registers of speaking.
Image Description | N/A
Junge schreiben - mehr als je zuvor
(Youths write - more than ever)
Newspaper | Appenzeller Zeitung
Date | 29.1.2016
Language | German
Country | Switzerland
Topic Tags | code-switching, language threat, research/study, school, smartphone, social media, spelling, texting, word/writing, youth
Summary | There is a public hysteria about how youths are no longer capable of spelling correctly or writing appropriately and skillfully. All this is seen to be caused by new media such as smartphones. BUt young people today write far more than previous generations did: they post on social media and text every day. The only difference is that this writing culture is very informal and colloquial. Researchers however assume that one cannot simply state that this spoils their writing skills generally, most students are easily capable of code-switching from informal registers to a formal register appropriate for school.
Image Description | N/A
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
That time when ‘that time when’ took over the Internet #InstantNostalgia
Newspaper | Washington Post
Date | 15.9.2016
Language | English
Country | U.S.
Topic Tags | hashtags, research/study, social media
Summary | It has become customary to frame anecdotal posts on social media with the phrase "that time when" or "that akward moment when". Sometimes it is even used to describe events that have just happened, even though it is a formulation that suggests an old memory. This linguistic strategy thereby creates an air of nostalgia around the memory and makes it iconic. Linguists suggest that the usage of the demonstrative "that" suggests that sender and receiver of the message have shared memories. This is why many celebrities use this construction to create a false sense of intimacy with their fans online.
Image Description | GIF of a woman taking a selfie and posting it to social media.
Image Tags | female(s), gifs, smartphone, social media
El impacto de la redes sociales en el lenguaje
(The impact of social media on language)
Newspaper | infobae
Date | 3.7.2016
Language | Spanish
Country | Argentina
Topic Tags | emojis, language threat, social media, spelling
Summary | Social media have an impact on the Spanish language with the adoption of new words such as "tuitear" (to tweet) or googlear (to google). Linguist Silvia Ramirez Gelbes claims that language is alive; it is growing, changing, and adopting new words. The introduction of new words in a language is not anything new; for example, when planes were first created, the aeronautical world had to create new words. Gelbes also states that people (and not authorities) are the ones who decide which words are to be used. Moreover, she says that although we live in a "visual culture", emojis are not a threat to our language; they should be viewed as a complement. Finally, people write more, so we witness a multiplication of spelling mistakes, but new technologies don't have a negative impact on spelling.
Image Description | Photograph of a man holding a speech bubble with different symbols related to new technologies, and five Twitter links to other related infobae articles.
Image Tags | emojis, male(s), Twitter
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