Number of Posts: 5
Posts 1 - 5
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
School apologises for 'slut-shaming' prom posters about 'appropriate' dresses suggesting women 'to blame' for rape
Newspaper | Mirror
Date | 31.3.2017
Language | English
Country | UK
Topic Tags | gender, hashtags, school, social media, Twitter
Summary | A Florida school was widely criticized online after a student shared posters that were put up in the school depicting what appropriate women's prom dresses look like and what kind of dresses are inappropriate. These posters were labeled with "good girl". The outrage is around the mysoginist language (degrading women to girls) and the mere fact that women's styling of their bodies is strongly policed and tied to accountability in sexual harrassment cases. The internet responded with a hashtag on Twitter with many contributions and the school's administration has since apologized.
Image Description | Image of the school, the original tweet with the posters, then tweets with students wearing woman symbol t-shirts in protest.
Image Tags | female(s), male(s), school, Twitter
That time when ‘that time when’ took over the Internet #InstantNostalgia
Newspaper | Washington Post
Date | 15.9.2016
Language | English
Country | U.S.
Topic Tags | hashtags, research/study, social media
Summary | It has become customary to frame anecdotal posts on social media with the phrase "that time when" or "that akward moment when". Sometimes it is even used to describe events that have just happened, even though it is a formulation that suggests an old memory. This linguistic strategy thereby creates an air of nostalgia around the memory and makes it iconic. Linguists suggest that the usage of the demonstrative "that" suggests that sender and receiver of the message have shared memories. This is why many celebrities use this construction to create a false sense of intimacy with their fans online.
Image Description | GIF of a woman taking a selfie and posting it to social media.
Image Tags | female(s), gifs, smartphone, social media
Time to Put on Your Big-Boy Pants
Newspaper | The New York Times
Date | 19.1.2017
Language | English
Country | U.S.
Topic Tags | hashtags, Instagram, social media, threat
Summary | The skinny jeans trend is fading and the new trend are low-waisted loose-fitting curduroy pants with a drop-crotch. Social media influencers comment that Instagram is changing the game when it comes to promoting trends. Users can access an endless stream of visual material by just searching for a hashtag of a new trend. This has some downsides to it since it accelerates the changing of trends and pressures people to renew their wardrobe each season.
Image Description | Getty image of models wearing the new trouser trend.
Image Tags | male(s)
‘Unicorn Food’ Is Colorful, Sparkly and Everywhere
Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.
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