Number of Posts: 4
Posts 1 - 4
How YouTube and Niconico fuel online fan culture in Japan
Newspaper | The Guardian
Date | 21.4.2016
Language | English
Country | UK
Topic Tags | social media, YouTube
Summary | In Japan, video platforms such as YouTube and Niconico are very popular. The world’s fourth-largest internet population is in Japan, and Japanese users spend more time on video platforms than on social media platforms. The reason why Japanese people spend more time on video platforms is because they have been able to mould those video platforms to their own cultural norms (unlike social networks such as Facebook). Music streaming services have yet to reach Japan; physical CDs are still popular over there.
Image Description | Photograph of a Japanese girl holding a plate, video of Ariana Grande feat. Hikakin, and video about Izakaya (Japanese bar)
Image Tags | female(s), male(s), YouTube
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
Pling, Pling, Doppel-Pling
(Ding, Ding, Double-Ding)
Newspaper | Süddeutsche Zeitung
Date | 30.9.2016
Language | German
Country | Germany
Topic Tags | addiction, smartphone, social media, WhatsApp, youth, YouTube
Summary | A day in the life of a 13 year old who receives 200 messages a day. Lina uses her smartphone first thing in the morning and last thing at night. Though her father does not necessarily like her constant use of the smartphone and the notifications all the time, he is not worried about an addicion. Parents were taught about the risks on parent-teacher meetings. Lina is in a ton of group chats and is beginning to use Musical.ly. YouTube is a staple entertainment source for her.
Image Description | Lina with the smartphone on her bed and a hand holding a smartphone.
Image Tags | female(s), hand(s), smartphone
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Page 1 of 1