Number of Posts: 4
Posts 1 - 4
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
The rise and rise of emoji social networks
Newspaper | The Guardian
Date | 12.9.2014
Language | English
Country | UK
Topic Tags | emojis, language threat, social media, word/writing
Summary | The end of the word is close; three social media want to introduce 100% emoji conversations. Emojicate was the first network that tried to revolutionize our communication. Emojili is the real leader in terms of all-emoji network. The app creators state that Emojili started as a joke. Nowadays, more apps are image-oriented (e.g. focused on photo-sharing), and even Instagram posts are largely emojified.
Image Description | Image of an emoji.
Image Tags | emojis
El impacto de la redes sociales en el lenguaje
(The impact of social media on language)
Newspaper | infobae
Date | 3.7.2016
Language | Spanish
Country | Argentina
Topic Tags | emojis, language threat, social media, spelling
Summary | Social media have an impact on the Spanish language with the adoption of new words such as "tuitear" (to tweet) or googlear (to google). Linguist Silvia Ramirez Gelbes claims that language is alive; it is growing, changing, and adopting new words. The introduction of new words in a language is not anything new; for example, when planes were first created, the aeronautical world had to create new words. Gelbes also states that people (and not authorities) are the ones who decide which words are to be used. Moreover, she says that although we live in a "visual culture", emojis are not a threat to our language; they should be viewed as a complement. Finally, people write more, so we witness a multiplication of spelling mistakes, but new technologies don't have a negative impact on spelling.
Image Description | Photograph of a man holding a speech bubble with different symbols related to new technologies, and five Twitter links to other related infobae articles.
Image Tags | emojis, male(s), Twitter
Page 1 of 1