Number of Posts: 4
Posts 1 - 4
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Tackling abuse on social media is a monumental task - but billion dollar companies should be up to it
Newspaper | Telegraph
Date | 15.3.2017
Language | English
Country | UK
Topic Tags | artificial intelligence, cyberbullying, law, social media, threat
Summary | Social media have a huge problem with trolling, cyberbullying, and sharing of criminal content. It is however extremely difficult for providers to find such content before it is reported or seen by many. Especially in verbal abuse, the line between joking and slander is blurred and human language is too messy to be able to flag down such instances with algorhythms.
Image Description | Getty image of the Facebook logo on a hand-held smartphone and a laptop and a photograph of a screen showing the Twitter logo.
Image Tags | Facebook, hand(s), logo, Twitter
How A Money-Losing Snap Could Be Worth So Much
Newspaper | The New York Times
Date | 3.3.2017
Language | English
Country | U.S.
Topic Tags | Snapchat, social media, youth
Summary | Snapchat is valued extremely highly on the market despite the fact that it is not making any profit yet. There are no concrete plans on how Snapchat wants to secure profit except that it has plenty of users - the vast majority of the American population aged 18-35. Finance experts disagree on Snapchat's worth. Most think it is not nearly worth its current market price but others see it as promoting a new mode of communication where users substitute language with images.
Image Description | Upside-down Snapchat logo with gold coins stacked on top.
Image Tags | logo, Snapchat
Wikipedia is fixing one of the Internet's biggest flaws: Online comments sections
Newspaper | Washington Post
Date | 26.10.2016
Language | English
Country | U.S.
Topic Tags | politeness, social media, threat
Summary | Comment sections on any internet page of social media platform are notorious for displaying the worst in people. Social media is designed in such a way that it shelters its users into 'ideological echo chambers' and the isolation effect of the internet liberates people to be cruel with their language. Wikipedia has somehow managed to have a fairly respectful forum culture on their website even though it has not always been like this.
Image Description | The Wikipedia logo multiple times.
Image Tags | logo, Wikipedia
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