Number of Posts: 9
Posts 1 - 9
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Tackling abuse on social media is a monumental task - but billion dollar companies should be up to it
Newspaper | Telegraph
Date | 15.3.2017
Language | English
Country | UK
Topic Tags | artificial intelligence, cyberbullying, law, social media, threat
Summary | Social media have a huge problem with trolling, cyberbullying, and sharing of criminal content. It is however extremely difficult for providers to find such content before it is reported or seen by many. Especially in verbal abuse, the line between joking and slander is blurred and human language is too messy to be able to flag down such instances with algorhythms.
Image Description | Getty image of the Facebook logo on a hand-held smartphone and a laptop and a photograph of a screen showing the Twitter logo.
Image Tags | Facebook, hand(s), logo, Twitter
How A Money-Losing Snap Could Be Worth So Much
Newspaper | The New York Times
Date | 3.3.2017
Language | English
Country | U.S.
Topic Tags | Snapchat, social media, youth
Summary | Snapchat is valued extremely highly on the market despite the fact that it is not making any profit yet. There are no concrete plans on how Snapchat wants to secure profit except that it has plenty of users - the vast majority of the American population aged 18-35. Finance experts disagree on Snapchat's worth. Most think it is not nearly worth its current market price but others see it as promoting a new mode of communication where users substitute language with images.
Image Description | Upside-down Snapchat logo with gold coins stacked on top.
Image Tags | logo, Snapchat
Wikipedia is fixing one of the Internet's biggest flaws: Online comments sections
Newspaper | Washington Post
Date | 26.10.2016
Language | English
Country | U.S.
Topic Tags | politeness, social media, threat
Summary | Comment sections on any internet page of social media platform are notorious for displaying the worst in people. Social media is designed in such a way that it shelters its users into 'ideological echo chambers' and the isolation effect of the internet liberates people to be cruel with their language. Wikipedia has somehow managed to have a fairly respectful forum culture on their website even though it has not always been like this.
Image Description | The Wikipedia logo multiple times.
Image Tags | logo, Wikipedia
«Sie agieren wie ein Schwarm»
(«They behave like a swarm»)
Newspaper | Tages-Anzeiger
Date | 12.10.2016
Language | German
Country | Switzerland
Topic Tags | social media, threat, Twitter
Summary | Extremist groups flourish on social media. It is designed to make users happy, to mirror their preferences, and encapsulates them in a bubble of their own interests isolating them from opposed content. This is very dangerous when people slip into violent extremist circles online. The government and social media corporations should work together on breaking this bubble effect to make sure everyone sees a piece of 'reality' every once in a while.
Image Description | Photograph of a smashed window in front of a Twitter icon.
Image Tags | logo, Twitter
Hasskommentare im Internet
(Hate comments on the internet)
Newspaper | Wiesbadener Kurier
Date | 30.11.2017
Language | German
Country | Germany
Topic Tags | cyberbullying, law, social media
Summary | Hateful comments are hard to avoid online. A local school hosted a workshop about how to deal with hate comments. It is important to counter hateful, polemic comments. Either by debunking them, so demonstrating that they are plain wrong by providing credible facts, by ironizing them, or in extreme cases by getting the police involved. A correlation between a lot of hateful comments about refugees and hate crimes has been confirmed.
Image Description | Twitter icon.
Image Tags | logo, Twitter
Soziale Medien: Auf dem Weg in eine Post-Schrift-Gesellschaft
(Social media: on the way to a post-literate society)
Newspaper | Berliner Zeitung
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | emojis, language threat, politics, social media, Twitter
Summary | Dystopias are being written about what is going to happen to society in the age of increasing digitalization of life. Predictions include that we will lose the ability to read and write because we will be able to do everything through voice command. We can already order piza at Domino's by using emojis only. The new literacy culture is limited to 140 characters and resembles in fact more an oral culture in which the truth is what is screamed the loudest.
Image Description | Reuters photograph of an eye with the Twitter logo mirrored in it.
Image Tags | logo, Twitter
Hilfe, wo sind meine Whatsapp-Freunde hin!
(Help, where did all of my WhatsApp friends go!)
Newspaper | Der Bund
Date | 26.2.2014
Language | German
Country | Switzerland
Topic Tags | Facebook, privacy, social media, WhatsApp
Summary | After Facebook has bought WhatsApp, many users are worried about their data privacy so waves of users are switching on to safer alternatives to WhatsApp such as Telegram, MyEnigma, or the Swiss app Threema. The large majority however is staying on WhatsApp, which causes more people to stay or return to WhatsApp. When Facebook replaced older social media platforms such as the German SchülerVZ, all users moved because a social media platform is only valuable when enough people use it.
Image Description | Photograph of a smartphone screen with social media different icons.
Image Tags | logo, smartphone, social media
Facebook und WhatsApp in der EU erst mit 16 Jahren
(Facebook and WhatsApp only after 16 years of age in the EU)
Newspaper | Der Bund
Date | 16.12.2015
Language | German
Country | Switzerland
Topic Tags | law, Facebook, privacy, social media, youth
Summary | The EU has renewed the laws tied to data privacy originally made in 1995. The new laws now enable users of online platforms such as Facebook to sue these companies in their home country rather than having to travel. Also, some countries lift the legal age required to join social media from 13 to 16 years old. Young people under the age of 16 are legally not allowed to enter into a contract around data privacy with Facebook.
Image Description | Photograph of a hand holding a smartphone.
Image Tags | hand(s), logo, smartphone
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