Number of Posts: 3
Posts 1 - 3
Werbung der Zukunft
(Advertising of the future)
Newspaper | Focus Online
Date | 26.10.2016
Language | German
Country | Germany
Topic Tags | marketing, privacy, social media
Summary | Online advertising investments are constantly rising. The Asian market has developed highly lucrative strategies to advertize efficiently on messengers and social media. It involves providing companies with advertising spots to reach their desired target groups. Some users take issue that their private data are being mined in order to classify them in target groups.
Image Description | N/A
Experten verraten: Diese Apps müssen dringend auf Ihr Smartphone
(Experts reveal: these apps need to be on your smartphone)
Newspaper | Focus Online
Date | 5.3.2017
Language | German
Country | Germany
Topic Tags | privacy, smartphone, WhatsApp
Summary | It is difficult to avoid WhatsApp because virtually everyone is using it. The app profits from allowing you to reach everyone. There have however been privacy issues in the past. Safer options are the free app Signal (even recommended by Edward Snowden) or Threema. Other must-have apps are sophisticated password organizing apps, clean-up apps that optimize one's storage as well as good web browsers.
Image Description | Image of a boy holding a smartphone while laying on a sofa.
Image Tags | male(s), smartphone
WhatsApp frisst Apps
(WhatsApp devours apps)
Newspaper | Focus Online
Date | 28.2.2016
Language | German
Country | Germany
Topic Tags | video communication, WhatsApp
Summary | WhatsApp has been running a deficit since Mark Zuckerberg bought the app for $ 22 bio. WhatsApp developer Jan Koum is not worried about profits – he states that their number one goal is to recruit more WhatsApp users and the opportunity to profit would establish itself later on. WhatsApp is looking to expand its services to video communication and communication with businesses. WhatsApp users should, f.i., be able to make a reservation at a restaurant via WhatsApp rather than having to make a phone call.
Image Description | Videos/Interviews about WhatsApp, its features, and its future.
Image Tags | female(s), male(s), smartphone, WhatsApp
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