Number of Posts: 4
Posts 1 - 4
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
From a papacy that clicks, prayer picks via video
Newspaper | USA Today
Date | 7.1.2016
Language | English
Country | U.S.
Topic Tags | diversity, politics, social media, translation
Summary | Pope Francis is using most known social media platforms to get his messages out in multiple languages. Even prayer apps exist. Most recently, Pope Francis has advised Catholics to engage in open dialogue with people of other faiths to counteract the current political climate of opposition and fragmentation.
Image Description | N/A
Practice safe Internet on the road
Newspaper | USA Today
Date | 31.7.2017
Language | English
Country | U.S.
Topic Tags | email, privacy, smartphone, social media, threat
Summary | Traveling can be dangerous, especiallyin the digital age. Many travelers make themselves vulnerable to criminals by sharing their location on social media or by connecting to a password-free wifi which is often provided by scammers to hack into email accounts. In these cases virtual kidnapping becomes possible when travelers spend a few days somewhere off the grid and a local group claims to have kidnapped the traveler and blackmails their family for ransom.
Image Description | Getty image of a woman sitting in a train.
Image Tags | female(s)
Pantsuit Nation' movement to press on after Clinton loss
Newspaper | USA Today
Date | 9.11.2017
Language | English
Country | U.S.
Topic Tags | Facebook, politics, social media
Summary | A Facebook group called 'Pansuit Nation' is keeping Hilary Clinton supporters organized and everyone sharing their experiences of voting for a woman for the first time ever (some wearing pantsuits) with photos. The platform was so busy at times that Facebook servers could not keep up. Now that Clinton has lost the election, the group members are still discussing how they could take political action. A feminist studies scholar has however relativized the potential of the online community as the conversation on the platfor remains mostly superficial.
Image Description | Video of a Hilary Clinton speech.
Image Tags | female(s)
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