Number of Posts: 4
Posts 1 - 4
Full stream ahead in YouTube election season
Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube
Dieses Buch trotzt sogar Netflix
(This book even defies Netflix)
Newspaper | Tages-Anzeiger
Date | 30.3.2017
Language | German
Country | Switzerland
Topic Tags | addiction, smartphone, social media, technology-free, TV
Summary | Carlos Ruiz Zafón's Barcelona tetralogy can compete with the endless entertainment of Netflix and smartphones. Books have had it hard as an entertainment medium in the age of endless social media threads and never-stopping, action-packed Netflix series. While Ruiz Zafón's books are not literary masterpieces, they succeed in captivating readers so that they do not even desire to check their smartphones for notifications for hours at a time!
Image Description | N/A
Millennials: la pub doit émouvoir, divertir, informer et être multisupports
(Millennials: ads should move, entertain, inform, and be multichannel)
Newspaper | Le Figaro
Date | 3.6.2016
Language | French
Country | France
Topic Tags | marketing, TV, youth
Summary | To reach millennials, advertisers need to adapt their content and their media. Young people still watch TV, but they can use 2-3 screens at the same time; therefore, advertisers need to adapt their strategy and speak young people's code and language.
Image Description | N/A
À la télévision, les programmes sous influence grandissante du numérique
(On television, programs are under the influence of the digital)
Newspaper | Le Figaro
Date | 28.10.2016
Language | French
Country | France
Topic Tags | emojis, social media, TV, youth
Summary | The TV industry seems to be lacking inspiration. As a result, they are trying to find new ways to create new formats based on what can be found online. For instance, CBS introduced Candy Crush, a one-hour show inspired from the game. Moreover, emojis will also make an appearance on TV. Indeed, in "The Great Emoji Challenge", participants will have to decode emoji messages in order to win money. The idea is to draw millenials' attention.
Image Description | N/A
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