Number of Posts: 3
Posts 1 - 3
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
None of Us Are Safe From Getting ‘Owned’
Newspaper | The New York Times
Date | 28.3.2017
Language | English
Country | U.S.
Topic Tags | privacy, social media, Twitter, word/writing
Summary | Much communication on social media and especially Twitter revolves around criticizing. One frequently used term is 'owning' - one can 'own' a hater or troll when exposing some compromising information about them or something that they did not realize. The word hails from hacker culture of the early internet days when 'owning' meant to hack into someone else's virtual space and snoop around.
Image Description | Illustration of a lock made out of an ethernet cable.
Vine Dries Up. Black Humor Loses a Home
Newspaper | The New York Times
Date | 31.10.2016
Language | English
Country | U.S.
Topic Tags | diversity, social media, Twitter
Summary | Twitter announced that it will shut down it's video-based social media platform Vine. The six second videos had established a particular kind of humor that the author argues is reminiscent of black humor with its allusions and communicating in codes. Many black comedians in particular had thrived on the platform and significantly shaped its visual language.
Image Description | Some vines by Jay Versace and a screenshot of a Nicholas Fraser vine with comments.
Image Tags | male(s), Vine
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