Digital Discourse Database

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Stuck on smileys: the role of emojis in business

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Newspaper | The Guardian
Date | 20.7.2016
Language | English
Country | UK
Topic Tags | emojis, marketing
Summary | Emojis can help businesses communicate better. People can use emojis at work in informal situations. Google or eBay employees for instance use platforms such as WhatsApp or Google Messenger in order to make the sharing of information easier. Also, using emojis with colleague on the same level can help develop closer relationships. Finally, companies use emojis to communicate with their customers. Therefore, companies build brand awareness.
Image Description | N/A

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