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Nextdoor broke the social network mold. Could political ads make it just like Facebook?
Newspaper | The Guardian
Date | 5.5.2017
Language | English
Country | UK
Topic Tags | politeness, politics, social media
Summary | A small but growing social media platform called "Nextdoor" caters to neighborhood exchanges. Neighbors are encouraged to define their neighborhoods and exchange useful information like good dentists and other public services or police activity in the neighborhood. They have explicitly defined that the rapport on the platform is supposed to be civil and pragmatic so the general tone is very polite, also because users' identities and addresses are confirmed (no anonymity). The platform urges users to report rants defining them linguistically as "ALL CAPS, excessive punctuation, provocative language, judgmental accusations, or repetitive explanations."
Image Description | A portrait of Nextdoor's CEO.
Image Tags | male(s)
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